Alberto Meda, born in 1945 in Tremezzina, Italy, studied mechanical engineering at the Polytechnic in Milan. From 1972-1979 he was technical director at Kartell, then a freelance designer for companies such as Alias, Alessi, Cinelli, Colombo design, Ideal Standard, Luceplan, Legrand, Mandarina Duck, Omron Japan, Philips, Olivetti and Vitra, from 1981-1985 He is also a project consultant at Alfa Romeo.