Privacy policy

I. Data protection provisions for the website campus.vitracircle.comCampus.vitracircle.com (the "website") is a website operated by Vitra GmbH, Charles-Eames-Strasse 2, D-79576 Weil am Rhein (hereinafter "Vitra"). The purpose of this privacy policy is to inform you about the type of personal data collected when you use the website and how we process, use and protect this data.

1. Scope

1.1
Use of the website is subject to the following data protection provisions. This website is a service provided by Vitra. Where applicable, Vitra is the controller pursuant to Art. 4 of the EU General Data Protection Regulation (hereinafter referred to as the "GDPR").

1.2
The protection of your personal data is important to us, especially with regard to the protection of your personal rights in connection with the processing and use of this data. The term "personal data" refers to information about the personal and/or factual circumstances of an identified or identifiable natural person. This includes, for example, your name, postal address, email address and/or telephone number, but also user data such as your IP address. We collect, process and use your personal data in accordance with the relevant laws.

2. Automated data collection and processing by your browser

2.1
As with any website, our server automatically collects the following information and temporarily stores it in server log files that are transmitted by your browser, unless you have deactivated this function:

- the IP address of the computer submitting the request
- the customer's file request
- the HTTP response code
- the amount of data transferred
- the website from which you are accessing our website (referrer URL)
- The date and time of the server request
- the type, version and language of your browser
- the operating system of the computer submitting the request

Our server log files are not evaluated for personal use. This data cannot be assigned to specific persons by the provider at any time. This data is not merged with other data sources.

2.2
The website and the services offered on it are hosted by Shopify, whereby Shopify collects and processes personal data about your access to and use of the services in order to provide and improve the services for you. Data that you submit to the services is shared with Shopify and third parties, who may be located in countries other than your country of residence, in order to provide and improve the services for you. To protect, expand and improve our business, we also use certain advanced Shopify features that incorporate data and information from your interactions with our shop, other merchants and Shopify. To provide these advanced features, Shopify may use personal data collected from your interactions with our shop, other merchants and Shopify. In these circumstances, Shopify is responsible for processing your personal data, including responding to your requests to exercise your rights regarding the use of your personal data for these purposes. For more information about how Shopify uses your personal data and your rights, please see the Shopify Consumer Privacy Policy. Depending on where you live, you may be able to exercise certain rights regarding your personal data listed here Link to Shopify Privacy Portal.

2.3
Our website uses Google Analytics, a web analytics service provided by Google Ireland Ltd. based at Gordon House, Barrow Street, Dublin 4, Ireland (hereinafter "Google"). Google Analytics uses so-called cookies, text files that are stored on your computer and enable an analysis of your use of the website. The information collected by the cookies relates to your operating system, your browser and your IP address, the website you previously accessed (referrer URL), and the date and time of your visit to our website. The information generated by cookies about your use of this website is usually transferred to a Google server in the USA and stored there. However, if IP anonymisation is activated on this website, your IP address will be truncated by Google within member states of the European Union or in other states party to the Agreement on the European Economic Area. Only in exceptional cases will the full IP address be transmitted to a Google server in the USA and truncated there. On behalf of the operator of this website, Google will use this information to evaluate your use of the website, to compile reports on website activity and to provide other services relating to website activity and internet usage to the website operator. The IP address transmitted by your browser as part of Google Analytics will not be merged with other Google data.

You may refuse the use of cookies by selecting the appropriate settings on your browser; however, please note that if you do this, you may not be able to use the full functionality of this website. You can also object to the collection of data generated by cookies and related to your use of the website (including your IP address) and the processing of this data by Google. To do this, you must download and install the browser plugin available at the following link: https://tools.google.com/dlpage/gaoptout?hl=en

We use Google Analytics to analyse and regularly improve the use of our website. The statistics derived from this enable us to improve our offering and make it more interesting for you, the user. If we ask for your consent, the legal basis for processing is Art. 6 (1) (a) GDPR. Otherwise, the legal basis for the use of Google Analytics is Art. 6 (1) (f) GDPR.

Information about the third-party provider: Google Dublin, Google Ireland Ltd., Gordon House, Barrow Street, Dublin 4, Ireland; https://policies.google.com/privacy.

2.4
Retargeting: Our website uses retargeting technology. We use this technology to increase the appeal of the website for you. This technology enables us to target Internet users who have shown interest in our shop and our products in the past with advertising on our partners' websites. We believe that personalised and interest-based advertising is more interesting for internet users than non-targeted advertising. This advertising is displayed on our respective partners' websites and is based on cookie technology and an analysis of visitors' previous internet usage. This form of advertising is completely pseudonymous. No usage profiles are merged with your personal data. By using our website, you agree to the use of cookies to collect, store and use your user-related data. Your data is stored in cookies beyond the end of your browser session so that it can be retrieved when you visit the website again, for example. You can revoke your consent at any time with future effect by setting your browser so that cookies are no longer accepted. When we ask users for their consent, the legal basis for processing is Art. 6 (1) (a) GDPR. Otherwise, the legal basis for the use of retargeting technology is Art. 6 (1) (f) GDPR.

2.5
DoubleClick by Google is a service offered by Google Ireland Ltd. based in Gordon House, Barrow Street, Dublin 4, Ireland (hereinafter "Google"). DoubleClick by Google uses cookies to present you with advertisements that are relevant to you. For this purpose, your browser is assigned a pseudonymous identification number (ID) that can be used to check which ads have been displayed in your browser and which of them have been clicked on. These cookies do not contain any personal information. Google and its partner websites only use DoubleClick cookies to serve ads based on previous visits to our or other websites. Google transmits the information generated by cookies to a server in the USA, where it is stored and evaluated. Google only transfers this data to third parties if this is required by law or within the framework of contract-related data processing. Your data will not be merged with other data collected by Google under any circumstances. By using our website, you consent to the processing of data about you by Google and to the processing of data about you for the aforementioned purpose. You may refuse the use of cookies by selecting the appropriate settings on your browser software; however, please note that if you do this, you may not be able to use the full functionality of our website. Furthermore, you can object to the collection of data generated by cookies and related to your use of the website by Google, as well as the processing of this data by Google. To do so, please open this link and download the browser plugin from the DoubleClick Deactivation Add-On section and install it. Alternatively, you can also deactivate DoubleClick cookies on the Digital Advertising Alliance website at the following link. When we ask users for consent, the legal basis for processing is Art. 6 (1) (a) GDPR. Otherwise, the legal basis for processing your data is Art. 6 (1) (f) GDPR. Further information about DoubleClick by Google can be found at https://www.google.de/doubleclick and http://support.google.com/adsense.

Information about the third-party provider: Google Dublin, Google Ireland Ltd., Gordon House, Barrow Street, Dublin 4, Ireland; https://policies.google.com/privacy.

2.6
Google Forms: We may use the Google Forms service provided by Google Ireland Ltd., Gordon House, Barrow Street, Dublin 4, Ireland (hereinafter "Google") to conduct surveys or for online forms. Google Forms enables us to design and evaluate surveys and online forms. In addition to the personal data you enter in the relevant forms, information about your operating system, browser, date and time of your visit, referral URL and your IP address is collected. Your personal data is processed by Google on our behalf. The legal basis for the processing of data by Google is Art. 28 GDPR.

Processing generally takes place within the member states of the European Union or in other signatory states to the Agreement on the European Economic Area. However, it cannot be ruled out that data may be transferred to the USA.

Information about the third-party provider: Google Dublin, Google Ireland Ltd., Gordon House, Barrow Street, Dublin 4, Ireland; https://policies.google.com/privacy.

3. Collection and processing of voluntarily provided data

3.1
If you provide us with personal data by e-mail, via the "Buyback request" contact form or via the contact form for general enquiries on our website, this is voluntary. This data is used to fulfil our contractual relationship, to process your enquiries and orders, for our own market or opinion research and for our own advertising by post. Your data will only be used for our own advertising by e-mail if you have given us your consent to do so. We delete the data collected in this context once it is no longer necessary to store it, or we restrict its processing if there are legal retention obligations. The legal basis for this is Art. 6 (1) (b) GDPR or Art. 6 (1) (f) GDPR.

3.2
When you register in our online shop and create a customer profile, we store the customer account information you provide (in particular your name, billing and delivery address, telephone number, payment information and email address) so that you do not have to re-enter your details each time you place an order. You can update or delete your profile at any time. The legal basis for this is Art. 6 (1) (b) GDPR.

3.3
If you would like to subscribe to our newsletter, please enter your valid email address and country of origin and confirm that you agree to the following (the legal basis is Art. 6 (1) (a) GDPR):

"I consent to Vitra GmbH and other companies in the Vitra Group processing and using the data I have entered to send me email newsletters about furniture and home accessories as well as current promotions and events. I can revoke this consent at any time with future effect, e.g. by clicking on the unsubscribe link at the end of each newsletter or by sending a message to privacy@vitra.com.”

3.4
Personal data provided to us via our website will only be stored until the purpose for which it was entrusted to us has been fulfilled. After complete processing of the contract, your data will be blocked and deleted after expiry of the tax and commercial law regulations, unless you have expressly consented to further use of your data. If commercial and tax law retention periods must be observed, the duration of storage of certain data may be up to ten years.

4. Transfer to third parties

If you have provided us with personal data, this will not be passed on to third parties. Data will only be passed on:
 
- with your consent
- in the context of processing your enquiries, your orders and the use of our services to commissioned subcontractors, who only receive the data necessary for the execution of this order and use it for the specified purpose
- within the scope of order data processing in accordance with the statutory provisions to service providers bound by instructions
- within the scope of fulfilling legal obligations towards authorities entitled to receive information.

5. Cookies

5.1
In order to learn about your individual preferences and tailor our offers to your needs, we use so-called "cookies" on our website vitra.com. Cookies are small text files that are stored on your computer or mobile device and can be retrieved by your computer or mobile device at a later date. The information stored in the cookie is sent back to the website that created it (first-party cookie) or to a service provider of an external provider (third-party cookie) when the website is later accessed from the same device. The first-party cookies we use are necessary to provide the content of the website so that you can use the services on our website. Third-party cookies are additional cookies that are used for marketing purposes or to optimise performance. These are only set with your consent. For more information, please refer to the information above in sections 2 and 3 on the respective tools.

5.2
Cookies do not cause any damage to your computer or mobile device and do not contain viruses. If you do not want cookies to be stored on your computer regardless of your consent under section 5.1, please change your browser settings so that either no cookies can be stored or you must give your express consent beforehand. Please note that you may need to change the settings in each browser you use to access this website and that you may not be able to access all the features of this website if you object to the use of cookies.

6. Your rights

6.1
You may obtain information about the data stored about you, its origin, recipients or categories of recipients to whom this data is passed on, and the purpose of storage at any time, free of charge and without giving reasons.

6.2
In addition, you have the right to have your personal data corrected, blocked or deleted in accordance with the statutory provisions. If you have consented to the use of data, you can revoke this consent at any time without giving reasons. If your data is processed on the basis of legitimate interests pursuant to Art. 6 (1) lit. f) GDPR, you have a right to object pursuant to Art. 21 GDPR. You also have the right to data portability. Furthermore, you have the right to complain to a data protection supervisory authority about our processing of your personal data.

6.3
Please address your requests for information, objections to data processing and other enquiries to Vitra GmbH, Charles-Eames-Strasse 2, D-79576 Weil am Rhein, Germany, or to the email address privacy@vitra.com.

6.4
If you have any questions regarding data protection, you can also contact our data protection officer at dsb@vitra.com.

 

Last updated: 7 January 2026