Jasper Morrison (born 1959 in London, UK) is one of the most successful industrial designers of recent decades and a leading design thinker. Together with his colleague Naoto Fukasawa, he coined the term “super normal”, which he sees as an answer to the question of what “good design” should truly be.

In his work, Morrison aims to set an example of design that is formally unobtrusive, useful and responsible. In collaboration with Vitra, he has developed numerous projects, including the APC chair, the Soft Modular Sofa and the HAL family of chairs. His designs are represented in museum collections around the world, including the Museum of Modern Art (MoMA) in New York.