![FREITAG im Vitra Circle](http://campus.vitracircle.com/cdn/shop/collections/freitag-planzer-from-truck-till-backpack.webp?v=1701807430&width=3840)
FREITAG in the Vitra Circle
Purpose & Rarities
Thinking and acting in cycles has been part of FREITAG for 30 years. The transition from a linear, throwaway society to a circular economy is an absolute necessity for the Zurich-based bag manufacturer. In line with the purpose "Intelligent Design For A Circular Future", everything revolves around keeping products and materials in circulation for as long as possible and using resources sparingly. And that’s the reason we have FREITAG rarities: unique pieces with minimal production defects. Like you and me, they may not be flawless, but they still work perfectly.